Planning ahead for a post-Covid time

It is time to start planning ahead. The Covid-19 pandemic has put daily life on hold for most of us but that doesn’t mean we can’t start planning for the future.

Planning ahead for a warm welcome

Here at Rookery Farm, we have spent the lockdown period making sure our range of accommodation – from barns and cottages to camping facilities – are looking at their very best. We will be providing the warmest of welcomes, the minute the restrictions are lifted.

The surrounding farmland is also looking at its most magical. It might be our imagination but, during this time of restricted human movement, nature has thrived. Bird song seems louder, Skies are clearer. The verges and hedgerows around Rookery Farm are verdant and full of life.

Impact on business

Around the area the same can be said for all the businesses that have been forced into either providing a reduced service or ceasing to operate at all. The local pubs and restaurants have been hit hard. Most have been forced to close their doors completely, others have been running a restricted takeaway service. The notice posted on the King’s Head at Letheringsett’s Facebook page at the start of the lockdown says it all. “We are sitting here in shock. In our 25 year history never did we think we would have to be composing this message. We are bracing ourselves for the impact on our independent, family run business.”


In response to the Covid-19 crisis, delis, such as Picnic Fayre in Cley and farm shops such as Back to the Garden in Letheringsett  have transformed themselves into online or collection services. Cley Smokehouse , Pastonacre bakery and other food outlets continue to serve customers albeit under strict social distancing conditions.

Selfless service

Many of these businesses have also been selflessly giving their time to the community. Food outlets have been delivering food parcels to vulnerable people. General stores have been providing essential shopping items so people don’t have to travel long distances. Individuals and businesses have been making cakes and other treats for the key workers. It has been the toughest of times but there are also plenty of great stories of communities pulling together.

Start planning ahead for a Norfolk holiday

Which is why, the minute that things return to a semblance of normality, it is so important that we all pull together to support each other. The minute Covid-19 is bade farewell, Norfolk will be throwing open its doors again, so get planning ahead now for a visit later in the year to our beautiful county.